Client: Petco
The Ask: Petco used to be one of the leading sellers of pet food and products. Chewy and Amazon have taken over an abundant market share. Get Millennial pet owners to choose Petco as their “go-to” for pet care goods by creating an engaging campaign across different platforms.
Insight: Millennials deeply value their pets as part of their family and support brands who align with their values like animal rights.
Idea: Adopted Animals aren’t perfect and clean-cut like purebreds, but they are ready to love you nonetheless. With very affordable adoption fees, Petco makes it easy to become a customer, either in-store or with the Petco Application. Petco supports sheltered animals by showcasing mixed breeds in advertisements and product packaging.
The Ask: Petco used to be one of the leading sellers of pet food and products. Chewy and Amazon have taken over an abundant market share. Get Millennial pet owners to choose Petco as their “go-to” for pet care goods by creating an engaging campaign across different platforms.
Insight: Millennials deeply value their pets as part of their family and support brands who align with their values like animal rights.
Idea: Adopted Animals aren’t perfect and clean-cut like purebreds, but they are ready to love you nonetheless. With very affordable adoption fees, Petco makes it easy to become a customer, either in-store or with the Petco Application. Petco supports sheltered animals by showcasing mixed breeds in advertisements and product packaging.
Beyond the breed Petco food products
To showcase that Petco supports all pets no matter the breed. Petco has launched a new line of pet food products that is good and healthy for any breed. From pet food to pet medicine.
2D Executions
Strategic Execution Placement
Strut your mutt X Petco collaboration
Petco Beyond The Breed (Social Media & Digital Ads)
Petco video ad that will play on TV, Youtube ads as well as other places where people watch video such as Twitch for gamers. As well as gif web banners